Hollywood Has Flipped on GenAI, 'If You Don't Have an AI Strategy, Don't Bother'
Weta FX CEO Daniel Seah said Hollywood studios went from barring any generative AI use in early 2024 to telling vendors since the third quarter of this year that "if you don't have an AI strategy, don't bother to work with us." Weta signed a partnership with Taiwan's TAICCA at the Taiwan Creative Content Fest, and is working with Taiwanese studio Moonshine on artist-layer tools, while CTO Kimball Thurston said Weta uses outside video models such as Kling AI and ByteDance's Seedance where clients permit, hosted outside China for security reasons. Seah said Weta does not intend to replace artists or employees with AI, and the deal will have TAICCA and Taiwan's Ministry of Culture identify young talent for possible Weta internships in Wellington, Melbourne and Vancouver.