Turn buying signals into pipeline with Sendoso gifts in Genie One

Databricks describes how Sendoso's MCP server, installed from Databricks Marketplace as a governed MCP Service in Unity Catalog, lets Genie One users find intent signals in their own data and then select, preview, approve, track or cancel a gift without leaving the workspace. Send history sits alongside pipeline data for attribution, while Unity Catalog permissions, Unity Gateway controls and Sendoso budgets and approvals govern each send. The post cites Sendoso's 2026 Digital Fatigue Report finding that 84% of buyers are fatigued by cold calls and 83% by marketing emails.