As search traffic dries up, Reddit announces it’s shifting to a logged-in experience

Reddit said in its Q3 earnings that it is moving to a primarily logged-in experience to protect its data from AI scraping and support licensing deals, as search referrals fell by more than 1 million per week on average in October and U.S. daily active users dropped from 53.2 million in Q2 to 50.7 million in Q3. Global daily active users were flat quarter-over-quarter at 130.3 million, while revenue rose 53% year-over-year to $895 million and net income rose 74% to $283 million. The company will first test the change in select markets outside the U.S. in Q4, with no timeline yet for a worldwide rollout.